UI / UX Design
KA-AM: Architecture studio
Proposed print and digital brand collaterals to bring forth attention, while serving business+brand needs.
Client :
KA-AM
Role:
Brand identity design, Interface design
Year :
2024
Project Duration :
Suhani Agarwal, Ruchir Grover, Kritti Rakheja, Divija Aggarwal
Problem :
KA-AM faces challenges in ensuring consistent documentation and communicating transparently in a way that engages both technical and non-technical audiences. Its brand awareness relies primarily on word of mouth, making it harder to reach a target audience that values attention to detail and appreciates the depth of its work.
Solution :
Provide pre-defined templates of projects for the brand to use to make ease of documentation.
Design and develop a web-experience for the brand that is visually appealing, easy to navigate, and informative. The website should clearly communicate the brand's values, mission, and unique value proposition.
Create a mode of long-form content for the brand to send out to their email subscribers on a regular basis, as well as display on the website. These article-like editions would include industry news, tips and advice, and updates on the brand's latest projects and insights.
Digital collaterals :
The KA-AM homepage highlights the brand’s essence, showcasing projects in "The Space" and offering process insights in "The Space In Between."
Provide pre-defined templates of projects for the brand to use to bring ease of consistent documentation.
Physical collaterals :
More Projects
UI / UX Design
KA-AM: Architecture studio
Proposed print and digital brand collaterals to bring forth attention, while serving business+brand needs.
Client :
KA-AM
Role:
Brand identity design, Interface design
Year :
2024
Project Duration :
Suhani Agarwal, Ruchir Grover, Kritti Rakheja, Divija Aggarwal
Problem :
KA-AM faces challenges in ensuring consistent documentation and communicating transparently in a way that engages both technical and non-technical audiences. Its brand awareness relies primarily on word of mouth, making it harder to reach a target audience that values attention to detail and appreciates the depth of its work.
Solution :
Provide pre-defined templates of projects for the brand to use to make ease of documentation.
Design and develop a web-experience for the brand that is visually appealing, easy to navigate, and informative. The website should clearly communicate the brand's values, mission, and unique value proposition.
Create a mode of long-form content for the brand to send out to their email subscribers on a regular basis, as well as display on the website. These article-like editions would include industry news, tips and advice, and updates on the brand's latest projects and insights.
Digital collaterals :
The KA-AM homepage highlights the brand’s essence, showcasing projects in "The Space" and offering process insights in "The Space In Between."
Provide pre-defined templates of projects for the brand to use to bring ease of consistent documentation.
Physical collaterals :
More Projects
UI / UX Design
KA-AM: Architecture studio
Proposed print and digital brand collaterals to bring forth attention, while serving business+brand needs.
Client :
KA-AM
Role:
Brand identity design, Interface design
Year :
2024
Project Duration :
Suhani Agarwal, Ruchir Grover, Kritti Rakheja, Divija Aggarwal
Problem :
KA-AM faces challenges in ensuring consistent documentation and communicating transparently in a way that engages both technical and non-technical audiences. Its brand awareness relies primarily on word of mouth, making it harder to reach a target audience that values attention to detail and appreciates the depth of its work.
Solution :
Provide pre-defined templates of projects for the brand to use to make ease of documentation.
Design and develop a web-experience for the brand that is visually appealing, easy to navigate, and informative. The website should clearly communicate the brand's values, mission, and unique value proposition.
Create a mode of long-form content for the brand to send out to their email subscribers on a regular basis, as well as display on the website. These article-like editions would include industry news, tips and advice, and updates on the brand's latest projects and insights.
Digital collaterals :
The KA-AM homepage highlights the brand’s essence, showcasing projects in "The Space" and offering process insights in "The Space In Between."
Provide pre-defined templates of projects for the brand to use to bring ease of consistent documentation.